Sokal Media Group, the advertising agency of record for the Capital Automotive Group, has signed a deal with the RBC Center to be the official sponsor of the RBC Center Parking lots. The sponsorship includes over 200 banners and signs that will be prominently displayed on everything from the front gates to the light poles. Each banner represents each of the Capital stores. There will be a banner for the Capital Ford stores, located in Raleigh and Rocky Mount, with their spokesmen Mark Roberts’ picture, one for Capital Chrysler Jeep Dodge, located in Garner, with General Manager Barry Driver’s picture, and, Capital Lincoln Mazda, located in Cary, with a picture of Heather Shaw, their local spokesperson.
“We couldn’t be more excited about this partnership with the RBC Center,” says Mark Sokal, CEO of Sokal Media Group, “It’s the perfect opportunity for the Capital Auto Group to show their support not only for the Carolina Hurricanes but also every event that goes on at the RBC Center.”
Sokal Media Group has been the agency of record for the Capital Automotive Group for over 8 years. Sokal Media Group is a locally based advertising agency. They are located in Cary, NC and owned by Mark Sokal. Sokal moved to North Carolina over nine years ago and opened up Sokal Media Group. Sokal Media Group is now one of the largest advertising agencies on the East Coast and has over 100 accounts.
Capital Automotive is part of the Parks-Michael Group and carries Ford, Suzuki, Mazda, Lincoln, Chrysler, Jeep, Dodge and Ram, as well as Nissan in Wilmington, NC.