Sokal Media Group designed and launched an automotive dealership smartphone application for Myrtle Beach Chevrolet Cadillac in Myrtle Beach, South Carolina.

“With over 1,500 mobile visits each month, we needed a way to connect with these users,” said Louis Rodriguez. “This app will allow our sales team to show inventory even when out of the showroom and will also let our customers make service appointments quickly and conveniently.”

Sokal Media Group recently launched an expansion plan designed to work with more automotive dealerships and retail clients in the Charlotte market. Account Executive Bryan Fisher will be leading this team.

Sokal Media Group, the advertising agency of record for the Capital Automotive Group, has signed a deal with the RBC Center to be the official sponsor of the RBC Center Parking lots.  The sponsorship includes over 200 banners and signs that will be prominently displayed on everything from the front gates to the light poles.  Each banner represents each of the Capital stores.  There will be a banner for the Capital Ford stores, located in Raleigh and Rocky Mount, with their spokesmen Mark Roberts’ picture, one for Capital Chrysler Jeep Dodge, located in Garner, with General Manager Barry Driver’s picture, and, Capital Lincoln Mazda, located in Cary, with a picture of Heather Shaw, their local spokesperson.

Sokal Media Group recently designed an expansion plan that includes adding more South Carolina automotive dealerships to the agency’s client list. Account Executive Andrew Lewis will lead this team and plans to focus on Charleston and Columbia areas initially.

Read more...